Designing the future of fitness retail

We took WIT’s unique flagship training hub to the next level and re-imagined it as a connected digital experience - seamlessly merging training, retail and community.

Our approach

We ran Director interviews and member observation sessions, then got to work on the customer experience design, followed by a Design Sprint and rapid prototyping week, user testing and investment presentation.

The outcome

A fully designed, interactive prototype, excited customers, increased revenue opportunities and a new, validated business model to drive scale and reach. Business strategy update and killer plans for the future. Watch this space...

“I’m actually quite emotional. It’s amazing. This process has been so valuable for us.”

Sam Kitching

Founder - WIT

Find out how our service design, UI and product teams combine to create new business models and revenue streams.

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