What attributes make a corporate pioneer? We've listed them below. Grab a pen and score your company /10 for each attribute.
1. Customer needs
Corporate pioneers work to constantly understand the brutal realities of customers’ lives.
2. What before How
Corporate pioneers fall in love with problems. They challenge their thinking with other, more diverse perspectives and work to understand the often irrational reasons people make the choices they do. Only once they have a clear view of the problem do they give any thought to potential solutions.
3. Decision making
Corporate pioneers empower product leads to make decisions that bring the product closer to the customer. They prioritise customer success over fixing internal operational challenges.
Corporate pioneers can move quickly enough to go from a new idea to the product being in the hands of the customer within 8 weeks.
5. Cost to serve
Corporate pioneers are brutal optimists. They understand the realities of bringing a new idea to market and focus investment on those few opportunities with the potential to deliver meaningful impact.
6. Revenue streams
Corporate pioneers build a pipeline of new revenue streams that complement rather than cannibalise existing propositions.
7. Structured for success
Corporate pioneers structure their organisations around the customer experience. They have strong relationships across the business and reward teams based on shared success to generate company-wide momentum.
Corporate pioneers understand that designing for all capabilities and physical potentials will make their products better for every single customer.
Corporate pioneers insure themselves against irrelevance by allocating their resources proportionally between optimising and improving the core business (70%), opening new market opportunities (20%) and making breakthrough creations (10%).
10. Experience at scale
Corporate pioneers obsess over the customer experience. They optimise the onboarding journey and make the product experience so good that people want to tell their friends. And they build the systems to scale it.