In this phase, we dive into the opportunities to brainstorm a lot of ideas, which we quickly whittle down to more substantial concepts. We gradually increase the depth and fidelity of the ideas until we have a designed prototype(s) to test with your customers. We’ll validate the problems, the solution and the business value of the idea.
What we do:
- Design Studio - bringing experts and stakeholders from around your business together to generate ideas and share thoughts in a unique design sprint workshop
- From lots of low-fidelity concepts, we’ll determine the most important elements based on customer value and commercial viability (effort, competitiveness, revenue)
- Fully designed and prototyped digital experience, tested on customers via online tests or in-person demos
- In parallel, we’ll run a feasibility study to understand the capability required to take the concept to market
What you get:
A pitch of the winning concept, highlighting the challenge, the process and the business potential, with recommendations on how to move forward. We’ll also provide the treasure chest of all concepts through the stages for future innovation planning.